Samba Acquires Bestever AI to Accelerate Agentic Advertising

Media research film Samba June 22 announced the acquisition of Bestever AI, a GenAI platform built for advertisers and marketers. Bestever founder and CEO Apoorva Govind joins Samba as director of product, leading the company’s AI product strategy, along with the full Bestever team. “The next era of…

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